Singapore: The Trick to Attract More Customers to Your Business

Look around you. What do you have with you? A wallet? A pen? Maybe a bottle of hand sanitizer? Oh, but maybe you don’t need a wallet anymore, the e-wallet and various avenues of payments are all available on your phone. That pen is starting to look a little unnecessary too, other than for leaving some last-minute notes, there is nothing you cannot say over the internet. You still need that bottle of hand sanitizer, though.  #Staysafe. But what I’m trying to talk about here is perhaps the very thing you might be reading this on — that’s right, a mobile phone. Sure, you might be reading this on a much larger screen, but your phone is not going to be too far away from you either. 

It’s safe to say that in sufficiently developed countries, our lives are inseparable from the mobile phone. It holds our access to the internet, the wealth of knowledge, our access to loved ones, and money too. It is such an integral part of life that any business worth its salt should be reaching out to customers via the mobile phone. Simply getting your (potential) customers to download an app unlocks unless potential — for instance, you can deliver goods and services in a more efficient manner, in a way that reaches the customer more directly than an email going straight into the spam folder, and you can make an impression on the customer base as well. 

Here are more of the things you can do with a unique mobile app for your brand: 

Offer exclusive discounts. People are more than happy to let an app eat up a few more megabytes of their phone storage if they can get that exclusive 40% discount on that product. It has already been proven and tested with the explosion of e-commerce in China; giants such as Taobao are known for having cheaper prices on the mobile app than on desktop, and this shows in the massive profits they make on mobile as compared to desktop. People value convenience, and what could be more convenient than a mobile phone they carry around all the time? Some shopping platforms like Weidian are even mobile only, and are still making massive profits.  

Reward programs. A way to retain customers and to get them to use your brand again and again is to have a robust reward program in the mobile app, where its constant presence is a reminder for them to utilize the app more often. 

Be useful. Beyond fixing bugs, updates should always enhance the user’s experience. Your app can go beyond exclusive discounts and reward programs, it can also offer updates for the latest upcoming products. It can also serve as a direct channel of communication from you to the customer, and more importantly, from the customer to you. 

All of these are starting to sound a little tough. You might be scratching your head, thinking to yourself that it’s easier said than done. You might not have the tech talent nor the resources on board to devote an entire team to develop an app, and there are way too many examples of business apps that failed, on the basis of being too poorly made and not attracting customers. “Cheap and fast and good” have always been known as a pick maximum two situation, but what if we tell you that we can accomplish all three for you? 

Look no further than our LinkTheCoder services, our bridge from Malaysian tech talents to the Singapore market. Often bilingual or even trilingual, these Malaysian tech talents are often an underrated option when it comes to offshoring. Our proximity as neighbors will ensure smoother communication, so your needs and wants for the app will be met accurately. Remote working in both countries ensures work gets done quickly, and not to mention the way offshoring saves costs, especially if you do not have the resources required for a full local team at the moment.  

So, what are you waiting for? Visit LinkTheCoder’s site, meet one of our Zacks, and revolutionize your business with the perfect app today. 

Hire for ‘experience’? Or hire for ‘potential’? 

Uncertainties always exist in the workplace, and one of the biggest uncertainties is whether the candidate you just hired will prove to be a quality candidate. This uncertainty is not only a time-consuming affair, but it can be extremely costly as well. According to the CEO of Zappo, Tony Hsieh, the cost of bad hiring cost his organization “well over $100 million”.  

Of course, that is a frightening amount upfront, but more often than not these costs of bad hiring are an accumulation of non-direct costs: loss in productivity, damaged reputation with clients, higher recruitment costs and opportunity costs et cetera.  

So, what does it mean by hiring based on credentials and hiring for ‘potential’?  

Hiring for ‘experience’ 

Hiring based on credentials is simply hiring based off a qualifications ‘checklist’, where candidates must have the necessary skillsets before being considered. This is the traditional hiring strategy where experience supersedes other consideration factors. For companies who have roles that are more technical, it is common to employ this method of hiring to seek for candidates who possess a necessary skillset. Most companies also have the preference that their candidates can “hit the ground running”. Understandably, hiring is an uncertainty, and possessing experience can be an indicator of lesser time spent for the new candidate to reach full productivity.  

Hiring for ‘potential’ 

For hiring based on ‘potential’, we are looking at assessing other qualities beyond their qualifications. This could be looking at attitudes, growth mindsets or culture fit, and hiring them based on their potential to do well in the company, even though they may be lacking in some requirements at the point of hire. In a way, this is a progressive and forward-looking strategy as compared to hiring strictly based on experience. Companies who hire for ‘potential’ believe that if they invest the right support and training to help these candidates grow, they will not only be skilled and resourceful, but loyal and motivated as well. 

In a report by Robert Walters, a significant 94% of candidates hired for ‘potential’ instead of their qualifications, have been retained in their jobs. Despite that, many hiring managers across Asia are still reluctant to shift their gears towards hiring for ‘potential’. Nearly 1 in 10 were not keen to consider hiring for ‘potential’.  

Within the Singapore landscape, we hear about jobs with a long list of requirements demanding years of experience for an entry-level job. As the number of fresh graduates continues to increase year on year, it might be wise for employers to start considering hiring for ‘potential’ to give a fairer chance to this potential talent pool. In essence, identifying a quality candidate will always be a challenge, but having your own process and prioritizing traits you want to see in a candidate can prove to be more beneficial than following the pack. 

If your company is struggling with recruiting the right people, Link Compliance can help. We help connect companies to our talent pool in 4 big sectors – Retail and Luxury, IT and Technology, Medical and Biotechnology, as well as Banking and Finance. To know more about our recruitment services, head to our recruitment solutions page today. 

Articles referenced: 

https://www.hcamag.com/asia/news/general/1-in-2-hiring-managers-in-asia-reluctant-to-evolve-their-strategies/190385

https://www.hcamag.com/ca/specialization/hr-technology/how-to-measure-the-true-cost-of-a-bad-hire/160744

Malaysia: A Step Forward?

As of July 2021, the unemployment rate in Malaysia has remained at 4.8%, although there is a slight increase in the rise of unemployed persons.

This is despite political havoc and the worsening pandemic situation at one point.

Eight states in Malaysia have already moved into phase 2 of the National Recovery Plan (NRP), which will see more regular economic and business activity, provided that they act according to standard protocols. 

Still, 52% of the labour force are stuck in phase 1.

2021 unemployment rates are estimated to be 4.5% to as high as 5%, according to various sources. Recovery would likely be slow, as there is still much uncertainty ahead.

Meanwhile, the prime minister has recently announced that offices with fully vaccinated staff and employers are allowed to operate with full capacity again. Opening hours are also extended for supermarkets, smaller markets, restaurants, petrol stations and convenience stores, and recreation places such as spas and wellness centres are allowed to open once more.

Articles referenced:

https://www.thesundaily.my/business/malaysia-s-july-unemployment-rate-remains-at-48-ED8317024

https://www.pmo.gov.my/2021/09/kenyataan-media-berkaitan-pengumuman-pembukaan-sektor-dan-peralihan-fasa/

Not All Sectors Come Out Stronger From the Pandemic — Here’s Some That Do.

The COVID-19 pandemic, still on-going, is undoubtedly life-changing for many of us. It has affected the way we live, the way we think, the way we move, and more crucially, the way we work. Specifically, it has caused many people to lose their jobs — or for many others, it opened up new windows of opportunities instead. Here are some sectors and forms of work that have survived and are still thriving through the pandemic.

  1. E-commerce.

The world outside is dangerous. Stay a little longer and you might get infected with COVID-19 — a true danger when the vaccine isn’t out yet. All that is protecting you are safe-distancing rules and a thin piece of cloth-fabric shielding your orifices. You want to get some new clothes, but the clothing shops are closed because they are deemed as non-essential from where you live. You would like to buy detergent too, but stepping outside is no different from gambling with your life — that’s where online shopping comes in.

In countries like Singapore where a common past-time is going out into the streets to shop, nearly 75% of Singaporean consumers have turned to online shopping due to the pandemic. 31% made their first online purchase — the start of many in the future — during the pandemic. At least 20% will continue the habit of online shopping even after the pandemic. In China, where sales events like 11.11 have generated billions of revenue even pre-pandemic, the effects of the pandemic on online shopping are ever more so obvious in the dramatic increase in sales from the previous year.

Consumer habits have been changed, and the crisis has accelerated conversion to online shopping, and the e-commerce sector is expected to continue to boom, precisely because of the pandemic. Hence more job openings in e-commerce giants, in areas such as logistics, or even HR. 

  1. (Food) Delivery Services 

Queuing for good food may have been a passion for many, but with the pandemic, most of us have turned to queuing from home instead. We take our phones out, place an order from a desired eatery, and wait for the food to come to us instead. Platforms like Grabfood (Singapore) and Meituan (China) have reported a spike in sales during the pandemic, and restaurants reported receiving more sales conducted via online orders in return.

Beyond providing work for people in need of a temporary gig for some quick income, the very platform that these sales are conducted from have benefited as a result. The platforms have reported a growth in their Gross Merchandise Value (GMV) and operations have expanded as a result. At least, they are not making as big a loss as before.

  1. Biotechnology

A jab in the arm means massively reduced chances of dying from COVID-19, if infected by chance. Names like “Moderna” and “Pfizer” have become household names by now. Securing vaccines has become the priority of many governments, but it is private companies who are the ones behind R&D and creation of vaccines instead.

China, for instance, has pushed for more focus on its biotech sector, with 141 biotech companies opening from 2010-2020, and market capitalization increasing. More jobs are created in biotech sectors throughout the world too, as countries seek to also find their own ways to protect their citizens. 

Articles referenced:

Overall, the above are just three that have clearly reaped benefits from the pandemic. Other sectors such as IT may be less affected, or more well adjusted to conditions such as remote working. If you are thinking about your next job opportunity, you can consider these industries, even though you may not necessarily have a relevant degree; some jobs are universal, such as the need for marketing in order to get sales out. Alternatively, if you are a biotech talent and are interested in your next job, or you are looking for the right biotech talent, you can consider our recruitment solutions.

https://www.channelnewsasia.com/commentary/food-delivery-apps-grabfood-foodpanda-deliveroo-restaurants-1367326

https://www.businesstimes.com.sg/banking-finance/one-third-of-singaporeans-made-first-online-purchase-amid-covid-19-measures-poll

https://www.channelnewsasia.com/business/retail-sales-rise-79-7-may-2021-store-closures-circuit-breaker-1991866

https://www.wsj.com/articles/biotech-is-on-a-hiring-binge-but-lags-on-diversity-11632396600

https://www.cnbc.com/2020/08/24/china-e-commerce-boosted-by-shift-to-online-shopping-after-coronavirus.html

https://www.cnbc.com/2019/11/11/alibaba-singles-day-2019-record-sales-on-biggest-shopping-day.html

Decreased Unemployment in Hong Kong, Lowest Since Pandemic Hit

The unemployment rate has dropped to 4.7%, as measured in the three months period ending in August. This marks the lowest unemployment rate Hong Kong has seen ever since the January-March period in 2020. 

The previous rate being 5% spanning May to July indicates that the Hong Kong economy is indeed on the way to recovery. Around 187700 people are still out of work, a decrease of around 10700 from the last time it was measured. 
 

Unemployment rate has fallen across almost all sectors, except for F&B where it remains constant. 

All these could be attributed to the easing of COVID-19 measures, which boosts consumption within the economy. The government had previously disbursed e-vouchers, which encouraged expenditure from residents. 
 

A scheme by the name of “Come2HK” that allows 2000 non-Hong Kong residents to enter Hong Kong via Macau and Guangdong without having to go through quarantine has also brought in many visitors, hence boosting the local economy as these visitors spend on tourism related industries.  
 

Still, these visitors would have to face quarantine upon their return to the mainland; that did not seem to dampen the enthusiasm however, as seen from the 1000 bookings within the first hour of the scheme being launched. 

Though this is not quite opening up to the mainland entirely, this is still a positive step taken towards fully opening one way. As of now, this scheme mostly benefits people who have urgent business in Hong Kong, or staying long term such as starting their studies. 
 

Overall, the situation has improved, and will continue to improve in Hong Kong.  
 

Articles referenced: 

https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3148984/hong-kong-unemployment-hits-lowest-level?utm_source=copy_link&utm_medium=share_widget&utm_campaign=3148984

https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3148860/coronavirus-hong-kong-1000-travellers-apply

Unemployment & Job Vacancies in Singapore Q2

According to a labor report released by the Ministry of Manpower (MOM), the number of retrenchments in Singapore in Q2 has risen as compared to Q1. 

Previously in Q1, there were 2270 layoffs. In Q2, there were 2340 layoffs. This is discounting “resignations”. Still, the number of layoffs is still within the range of pre-pandemic levels, as tracked within the quarters in 2018 and 2019. 

However, the changes in retrenchment level are different across various sectors, and alternate forms of stopping work have been employed, resulting in the current situation; that is, a decrease in retrenchment in the F&B sector and the increase in overall retrenchment attributed more to manufacturing and construction instead. 

For instance, more employees in sectors such as F&B, where they face uncertainty and COVID-19 restrictions in terms of dining in rules, are placed on short work-weeks or temporary layoffs instead. This does not strictly fall under retrenchment or unemployment, but employees are still facing issues such as reduced pay and underemployment nonetheless. 

Unemployment rate meanwhile rose for workers above 40, suggesting that older workers are having trouble retaining their jobs, and seeking new ones too. The overall unemployment rate has stopped at 2.7% as of June. 
 

On the other hand, the ratio of job vacancies to unemployed persons has risen above 1 for the first time since 2019 — meaning, Singapore currently has a job surplus. The ratio of 1.63 suggests that for every 100 persons, there are 163 job vacancies available. 

According to MOM, the construction and manufacturing sector has a remarkable increase in the number of job vacancies, in particular for jobs such as production and transport operators, cleaners and laborers. In other industries, there is a high vacancy rate for professionals, managers, executives and technicians. Sectors such as F&B, travel and retail are recovering, but at a much slower rate due to COVID-19 restrictions. 

Still, despite the positive news of increased job openings, it has to be said that unemployment is not an easy problem to solve on the individual level; it takes time for an individual to seek new jobs that match their skills and experience, to transition into a new job successfully and all. Not to mention that even while an individual is employed, they may be at risk of being underemployed and underpaid, where their skills and experience are not fully utilized by their job, all while taking a cut from their previous pay in order to successfully find employment. 

Articles referenced: 

https://www.straitstimes.com/singapore/jobs/job-vacancies-in-singapore-hit-record-high-of-92100-in-june-mom

https://www.straitstimes.com/singapore/jobs/retrenchments-in-spore-rose-slightly-in-q2-with-more-on-short-work-weeks-temporary

Singapore: Alternate Ways to Hire

Sometimes hiring a full-time worker is not what your company needs, sometimes it is not what your company can afford at the moment. Developments in the business world coupled with the pandemic fast-tracking the pace of digitalization, technology has expanded many avenues of employment. Be it the avenues where employers look for candidates, or the avenues in which job seekers may seek employment. In this day and age, it’s no longer just posting in the newspaper or directly inviting candidates to show up in the office out of the blue. 

Different companies, different needs. So here are some hiring avenues that are available to companies within Singapore, and the differences it entails. 

Posting on job sites 

Employers and their HR teams can post on job sites or places like Linkedin in order to attract prospective employees. In the age of the internet, posting advertisements in the newspapers might not capture much attention from the right audiences. Reaching out on the internet – especially for jobs that require one to be tech-savvy – is the fastest and most efficient way to reach out to a wide range of audiences. However, the sheer amount of job search sites out there may make it difficult to cover all your bases when looking for the right candidate for the job. 

Through a third party 

Singapore has a wide plethora of recruitment agencies and staffing companies. They serve as the middleman between job seekers and employers. For employers wishing to save on recruitment costs, and depending on the size of a company, it may be more equitable to look for new employees through a third party instead. But what about higher level positions, such as executives and managers? Link Compliance’s recruitment solutions are more than capable of doing exactly that. Our connections with specific industries, IT, retail, biotech and finance allows us to be the first in the know whenever a capable talent is ready to look for their next employment. Our specialisation in these fields allow us to match the perfect higher-level candidates for your company’s needs — and we do it all for cheap too. 

Offshoring 

Somewhat related to hiring through a third party, employers can consider moving certain work offshore too, allowing even greater cost savings in terms of exchange rate differences, not needing to find an office space locally and more. Linkthecoder allows Singaporean firms to temporarily hire IT talents from Malaysia, our neighbour. This means little to no barrier in terms of communication and work culture, and much cost savings too. This particular versatile service can cater to short term projects such as any one-off website development, or a long-term relationship requiring the IT talent to aid in areas impacting business goals. 

Links to visit: 

Link Compliance – Recruitment Solutions 

Link the Coder – Hire IT Abroad Today 

Update to Retrenchment Policies in Singapore

The Ministry of Manpower (MoM) Singapore has stated that employers in firms with more than 10 employees are required to notify MoM whenever an employee is retrenched. 

This would come into effect November 1 onwards. 

The policy in place before only required employers to notify MoM if five or more employees are entrenched within a six-month period (a retrenchment exercise) – now an employer is all it takes. 

The employer would be given five days to notify MoM via an online platform from the day in which the notice for retrenchment is given to the employee. Employers are to pay all salaries, including unused annual leave, notice pay, etc., to their employees on their last day of work. 

This is part of COVID-19 support measures pushed out by the government, such that the government and relevant offices would be able to step in to assist the affected employee to provide employment and job search support. 

However, one would have to take note that this is for retrenchment/termination, and not for “forced resignation”. 

As many have pointed out, some employers do resort to unscrupulous means such as making work life miserable for the employee in order to cause the employee to “voluntarily” resign instead of the employer having to terminate the employee. 

In Singapore, while there are no exact requirements in law, employers are generally advised to provide retrenchment benefits for employees, especially for those who served the company for more than two years. The employee may be eligible for two weeks to a month worth of salary per year of service, as per stated in the employment contract. Employees who serve below two years may be entitled to an ex-gratia payment, dependent on the goodwill of the employer. 

Resignations do not incur the same costs, as they are classified differently from retrenchments, hence the push from some employers for employees to “resign” instead. On the other hand, a termination also looks worse on record for the employee, even though it may unfortunately be a more common occurrence within COVID-19 times. 

Overall, it is advised that employers take careful considerations whenever they retrench an employee, or conduct a retrenchment exercise. Notifying the stakeholders early would aid affected employees in searching for employment elsewhere as soon as possible. Retrenching is a difficult topic to manage for both employers and employees, but it is only fair for employers to do their best in reducing the negative effects the employee may face. 

References: 

https://www.mom.gov.sg/employment-practices/retrenchment/responsible-retrenchment

Hong Kong Open to Tech Talents

As part of China’s Greater Bay Area, alongside with other regions such as Guangzhou, Shenzhen, Macau, Hong Kong is certainly stepping up in terms of tech prospects. Despite being known as more of a finance hub, Hong Kong’s development in the tech industry — FinTech in particular — should not be overlooked. In fact, as of 2021, there are 568 FinTech companies in Hong Kong. 

Hence, this forms the reason why Hong Kong is actively recruiting tech talents across the world, through the Technology Talent Admission Scheme (TechTAS). This scheme allows companies to employ tech talents across the sea, going beyond borders to find the best tech talents suited for the company. Hong Kong employers would need to apply for a quota, and once allotted that quota, overseas tech talents can find themselves employed in Hong Kong faster than ever. To find out the full details of this scheme, do visit the link below.  

This scheme is particularly targeted towards tech talents engaging in the conducting of R&D in the areas of artificial intelligence, biotechnology, cybersecurity, data analytics, financial technologies, material science, robotics, 5G communications, digital entertainment, green technology, integrated circuit design, Internet-of-Things or microelectronics. 

Though China may be making strong developments in tech, Hong Kong’s business friendly environment as well as general proficiency in English makes her an attractive prospect for overseas tech talents. The government’s heavy investment in FinTech as well as the more B2B approach of tech research also sets Hong Kong apart from major developments in the Greater Bay Area, also hosting equally formidable tech companies. Other recent developments such as reclaiming the position of host city for well-known tech conference – Rise – indicates that there is a bright and attractive future for tech talents waiting in Hong Kong. 

Links and references: 

https://www.itc.gov.hk/en/fund_app/techtas/about_techtas.html

https://edition.cnn.com/2021/09/02/tech/hong-kong-rise-2022-malaysia-intl-hnk/index.html

Hong Kong’s Economy Improving, But Has Yet to Return to Pre-COVID-19 Levels

Despite improvements in various sectors, Hong Kong’s bustling economy has yet to make a complete recovery from the covid-19 pandemic, said Hong Kong’s Financial Secretary, Paul Chan Mo-po. 

According to reports from the government, the rate of unemployment has fallen from 7.2% at the start of the year to 5% as of August. The rate of underemployment has also fallen from 4% at the start of the year to 2.4% as of August. 

Different sectors of the economy are recovering at their own paces too. The rate of unemployment in hospitality and retail related industries has fallen from the peak of 11% at the start of the year to 7.2%. Other sectors such as the construction industry, the arts, entertainment and recreation are also showing clear signs of improvement. 

Still, as compared to the pre-COVID level of 5.2%, the rate of unemployment in retail and hospitality are 2% higher. 

There is hope that with the issuance of consumer vouchers, domestic spending on goods would increase and boost the economy. The economy is indeed slowly, but certainly recovering. However, all of these would be for naught if the country and her residents do not comply with Covid-19 measures. The Financial Secretary also called for cooperation by beseeching Hong Kong residents to go for vaccination, as protection against COVID-19 solidifies the foundation for the economy to make a full recovery, back to the way it once was or even better. 
 

Article referenced: 

http://news.cctv.com/2021/08/22/ARTIbOS5rJ71nP5XUY3jYkR7210822.shtml